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Move Ons polygraph add against Bush

 
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Lilli
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PostPosted: Thu Feb 19, 2004 5:58 pm    Post subject: Move Ons polygraph add against Bush Reply with quote

From move on Subject: Get "Polygraph" On the Air
Date: Thu, 12 Feb 2004 12:18:52 -0800

Dear MoveOn member,

President Bush is on the run. Before the war in Iraq, he told us that Iraq possessed chemical and biological weapons and had a strong nuclear program that posed a threat to the world. Now that it's clear that was hype, the President is evading responsibility for misleading the nation.

One of the finalists in our Voter Fund "Bush in 30 Seconds" ad contest, "Polygraph," uses the President's own words to dramatize this deceit in a powerful and visual way. We've tested it, and we know it's potent: if we can run it in our target states, we can make a deep and lasting impression on the folks there. But we'll need to finish our $10 million fundraising campaign together to make it happen.

You can watch "Polygraph" and donate now at:
https://www.moveonvoterfund.org/donate/poly.html?id=2330-3445812-MQkbYmc9enaYgAaSsi6tJQ

The power of "Polygraph" comes from its use of a simple visual metaphor: the polygraph machine. On the audio track, we hear an actual recording of George Bush saying three things that later turned out to be untrue: that Saddam Hussein had an "advanced nuclear development program," that he "sought significant quantities of uranium from Niger," and that he "aids and protects terrorists, including members of al Qaeda." As each statement is uttered, the needles on the polygraph machine erupt in motion, indicating that the statement is untrue. The commercial ends with a punch, as the words "Americans are dying . . . for the truth" appear on the screen.

We know "Polygraph" is attracting the attention of the press: the New York Times highlighted it in an article today, and it's already been shown for discussion on CNN. Now we need to make sure it gets in front of the folks in our target "battleground" states.

President Bush is raising hundreds of millions of dollars in order to saturate the air waves with negative and misleading ads. We'll never raise as much – there simply aren't as many folks who can afford to write us $2,000 checks. But there are two things that we have that he does not: creativity, and the truth. This ad makes good use of both, and with your help, we can get it in front of the American public.

Sincerely,
--Adam, Carrie, Eli, James, Joan, Laura, Noah, Peter, Wes, and Zack
The MoveOn.org Team
February 12th, 2004

P.S. In the event that we are unable to use your contribution for the ad you specify, either because of oversubscription or for another unforeseen reason, it is our policy to use your contribution for other advertising, public relations, and advocacy activities.
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